Let’s Talk Media Strategy…

What is a Media Strategy and why do you need one? Businesses and organisations are represented across a number of channels; in-person, online and far beyond, so it is important to have an overall plan. Below are some tips on how to make the most of your tailored Media Strategy and ensure it has the impact you want.

•  IDENTIFY YOUR MEDIA GOALS – Think carefully about your main goal and what targets you wish to set for your Media Strategy. Decide on a suitable timeframe to fulfil your goal, set targets for each stage of the plan and put aside time to review your strategy at each milestone.

•  EXAMINE YOUR RESOURCES – How do you intend to deliver your Media Strategy? Whether it is content, workforce or equipment every resource at your disposal is important to your Media Strategy. Decide how to get the best out of your plan by carefully considering where to use key resources.

•  STRUCTURE YOUR PLAN – Putting together a tailored Media Strategy takes time, it is important to dedicate yourself to structuring a plan around your daily routine. You already have a job to do, creating a Media Strategy outside of your regular duties can be daunting, which is why planning ahead is key. Set aside time to concentrate on your media goals or assign a team member to take the lead on this. Make sure you consult the media plan regularly and consistently.

•  BUILD YOUR BRAND – You know your business, now make sure everyone else knows! There is a huge array of new and old media that can be useful for small and medium businesses, charities and organisations. Through a carefully curated mix of social media and traditional media you can ensure that your brand is recognisable across a wide range of demographics.

•  TRUST YOUR MEDIA STRATEGY – As with many things in life, your Media Strategy is a process. Understand that the process can take time but trust in the plan. Ensure that your staff are engaged in the strategy and understand the reasons, targets and goals you have set. Engagement is essential – engage your own team members, your clients, your service users, the community, other businesses, the media, potential customers, former customers, friends and family – start a conversation about what your business can offer that no-one else can. Tell stories that make people want to listen!